Little to say for myself

Friday, March 28, 2003  

It's All Going Pear-shaped

The big chiefs back at headquarters are clearly left with much egg-on-face now that it seems the mission in Iraq is going to last much longer than expected. They had obviously planned for a lightning campaign lasting just a few days, and the idea had been to send the boys straight in - with minimal preparation of the ground - for a saturated "Shock and Awe" approach until it was all over.

Now it's all going wrong they've started to blame... the military. You can almost hear the angry communiques now:

  • "How on Earth are we expected to keep funding all these embedded correspondents for weeks on end? They're all on double time with 20% danger-money and $200 per diem!"
  • "What sort of copy can we expect them to file if they're just sitting around waiting for some fighting to start?"
  • What are we going to do with the butchered TV schedules now we've cleared the decks for the duration?"
  • "How are we going to keep viewers tuning in when they start to lose interest?"
I suppose we can expect to see more and more criticism of the coalition forces over the next few days, as the quest for something new to say (for 8 hours a day, or in 1000 column inches) gets more and more desparate.

posted by Plig | 17:15 |

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